Marco Camisani-Calzolari con The Fake News Bible: A guide to fake news. How do they start? Who originates fake news? How do they become viral? Answers to questions on a new phenomenon that is changing our lives. (English Edition)A guide to fake news which deals with the subject effectively, through a careful analysis of the techniques used by fake news generators and false news spreaders.
How does fake news originate? Who generates it? How does it become viral? Which technologies are being used?
Hoaxes, clickbait, conspiracy theory, pseudoscience, storytelling, shitposting, satire and entertainment are only but a few of the main categories the book closely investigates.
An in-depth search into the reasons why fake news is generated, either to influence public opinion or the market and decision-makers, whether to cash in on traffic or merely for character assassination. Nowadays, to maximise results fake news spread makers largely utilise some subtle psychological techniques, often conjoined with advanced digital techniques.
The last section of the book is predominantly dedicated to debunking fake news and to proposing potential solutions to fight back against this alarming threat.